Privacy policy

Last Updated: June 6, 2026

Emma Toronto operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Emma Toronto uses Shopify technology to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or engage in any other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify you. Depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Information including your name, address, billing address, shipping address, phone number, and email address.
  • Financial Information including credit card numbers, debit card numbers, financial account information, payment card information, transaction details, payment methods, payment confirmations, and other payment-related information.
  • Account Information including your username, password, security questions, preferences, and settings.
  • Transaction Information including products you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
  • Communications with Us including information you provide when communicating with us, such as when contacting customer support or submitting a complaint.
  • Device Information including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage Information including information regarding your interactions with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
  • Automatically through the Services, including information collected from your device when you use our products or services, visit our websites, and through cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technologies or when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating and maintaining your account, arranging shipping, facilitating returns and exchanges, enabling product reviews, and providing a personalized shopping experience, such as recommending products based on your interests and purchases. This may include using your personal information to personalize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying advertisements about products or services on our Services or on other websites, including advertisements based on products you have previously viewed, purchased, or added to your cart.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or respond to potentially fraudulent, illegal, harmful, or malicious activities, protect public safety, and maintain the security of our Services. If you choose to create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other account information with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your requests, deliver our Services effectively, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws, respond to valid legal processes, including requests from law enforcement or government authorities, participate in civil discovery, litigation, or other legal proceedings, and enforce or investigate potential violations of our Terms of Service or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers, and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services.
  • With business and marketing partners to provide marketing services and display advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes.
  • When you direct us, request us, or otherwise consent to our disclosure of specific information to third parties, such as for product delivery, social media integrations, or login services.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction such as a merger, acquisition, insolvency proceeding, or to comply with legal obligations, respond to subpoenas, court orders, or similar requests, enforce our Terms of Service, or protect the rights, property, and safety of our Services, customers, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transmitted to and shared with Shopify and third parties located in countries other than your own.

In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and insights derived from your interactions with our store, other merchants, and Shopify itself. To provide these advanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and the Shopify platform.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify’s use of your information for these purposes. For more information about how Shopify uses your personal information and your available rights, please refer to the Shopify Consumer Privacy Policy. Depending on where you reside, you may also exercise certain rights regarding your personal information through Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies, as well as their terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of any information on such sites.

Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and users of those third-party platforms without limitation as to its use by us or any third party. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, unless expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children as defined by applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee absolute security. Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may decline your request as permitted by law.

Right of Access

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete the personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information we hold about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain conditions and exceptions.

Communication Preferences

We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe link included in those emails. If you opt out, we may still send you non-promotional communications, such as messages related to your account or orders.

You may exercise any of these rights through the options provided within the Services or by contacting us using the contact details provided below.

For more information about how Shopify uses your personal information and the rights available to you, including those relating to information processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. Subject to applicable law, you may designate an authorized representative to submit requests on your behalf. Before accepting a request from an authorized representative, we may require proof that they have been authorized to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within a reasonable timeframe as required by applicable law.

Complaints

If you have any concerns or complaints regarding how we process your personal information, please contact us using the details provided below.

Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent agreements approved by the relevant UK authority, unless the transfer is made to a country that has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons.

We will post the updated Privacy Policy on this website, update the “Last Updated” date, and provide notice of any changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please contact us by phone or email at: